TIE Kinetix: FLOW Partner Automation Platform Recognized by Independent Research Firm
TIE Kinetix (Euronext Amsterdam: TIE), the leading provider of cloud-managed Business Integration, E-Commerce, Demand Generation, and Business Analytics services, announced today that its FLOW Partner Automation platform has been identified by Forrester Research, Inc. as a “Strong Performer” in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.
According to the April 2018 Forrester blog post by Jay McBain,
Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders
, Forrester predicts the TCMA (Through-Channel Marketing Automation) software market to grow to $1.18 billion by 2023, a compound annual growth rate (CAGR) of 25.2 percent. Another $1.3 billion will be generated in services at these firms. The broader TCMA market includes tens of thousands of marketing digital agencies that will realize $2 billion of services revenue by 2023, creating a total $4.5 billion ecosystem.
According to the Wave report, “TIE Kinetix is a good fit for global brands that are looking for low-code, flexible solutions that are easy to implement and integrate and that fit within a budget.”
Jan Sundelin, CEO of TIE Kinetix: “
We are excited to see that Forrester Research acknowledges our FLOW Partner Automation platform as a Strong Performer in the marketplace in its latest TCMA Wave Report. Our more than 30 years of integration experience makes us look differently at channel marketing and sets us apart from all other suppliers.
As a strong performer in the TCMA market, TIE Kinetix received amongst the highest score in the technology criterion, including scoring 5-out-of-5 for the MDF/co-op funds management and business process management criteria.
FLOW Partner Automation seamlessly integrates with all major systems and solutions like ERP, CMS, Sales Automation and CRM to even further reduce the resources needed in Through-Channel Marketing programs”
said Jan Sundelin.
For questions about this press release, please contact Patrick van Boom, Chief Marketing Officer of TIE Kinetix via